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Ariel first appeared on the UK market in 1967 and was the first detergent with stain-removing enzymes. Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the flagship brand in Procter & Gamble's European, Mexican, Japanese, Brazilian, Peruvian, Turkish, Filipino, Pakistani, Indian, Colombian, Chilean and Venezuelan portfolios.

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