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Bognor Regis Youngster Helps Open B&M's First Store in Town

09 October 2015

B&M has continued its recent growth in the south by opening its first store in Bognor Regis today.

The new Home Store has brought 65 jobs to the town, as Bognor shoppers finally get to experience B&M’s wide variety of branded and own label products.

Based on new premises on the Southern Cross Trading Estate on Oldlands Way, the store was opened by a very special guest.

Toby Booker, 7, was invited along as B&M’s Local Hero – given to an individual or organisation who has made an important contribution to their community.

Tragically, Toby has Cerebral Palsy which means his brain sends the wrong messages to his leg muscles causing them to tighten up.

He’s had many procedures done over the years to help him, but is in need of a life changing operation called Selective Dorsal Rhizotomy, which will help him improve his muscle stiffness.

With the NHS only funding a few of these operations, Toby’s family are faced with having to raise £40,000 so that Toby can finally run with his friends.

Toby received £250 of B&M vouchers as a thank you for opening the store, as well as being able to cut the ribbon at the brand new B&M Bognor Regis.

Also attending the opening were the Mayor of Bognor Regis, Councillor Mrs Jeanette Warr and the Chairman of the Parish Council for Bersted Mr Brian Knight – helping make the day a memorable one.

Ian Rawlings, store manager at B&M Bognor Regis, said: “B&M is committed to recruiting from the local area and I am delighted we’ve found a great team from in and around Bognor Regis.

“We’re really proud to have created 65 jobs across the town this year and to play our part in the local community.”

Ian added: “We have been excited to get the doors open and honoured to have not one but two dignitaries cutting the ribbon, alongside Toby, to officially mark the opening of our new store.”

B&M Bognor Regis is the second of two B&M openings on the South Coast this month, coming on the back of Portsmouth’s new store which opened last week, creating 100 jobs.