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Hull Charity Helps B&M Mark the Opening of New Willerby Store

10 June 2015

B&M marked the opening of its new Willerby store on Wednesday, creating 50 jobs in the process.

The brand new B&M Home Store will allow shoppers to purchase from B&M’s quality branded and own label goods as well as an extended range of non-food items, including home furnishings, toys and electrical products.

Located at the former Homebase at Willerby Shopping Centre on Beverly Road, the new store will join three exisiting B&M stores located in nearby Hull.

As part of its Local Hero initiative, B&M invited Sandra Ackroyd, Chief Executive of Hull and East Yorkshire Royal Institute for the Blind (HERIB), to cut the ribbon on opening day.

A B&M Local Hero is nominated by store colleagues and can be an organisation or individual who has made an impact on the local community through their charity work.

In addition to cutting the ribbon to mark a memorable day, the charity also received £250 worth of B&M vouchers as a thank you for the work they have been doing.

The HERIB have more than 150 years of experience in providing specialist care and support in the community, offering a wide range of services to meet the ever changing needs of local people with sight loss.

Mrs Ackroyd spoke of the charity’s need for funds to continue their excellent work.

She said: “We currently support more than 2,500 local people with a range of visual impairments and work closely in partnership with local authorities, other local charities and a variety of support groups to provide the most appropriate support to suit each individual’s specific needs.

“HERIB receives no government funding and our work is only possible thanks to our generous supporters.”

Also present at the opening ceremony were the Chairman of East Riding of Yorkshire Council, Councillor Peter Turner and his wife, Mrs Dorothy Turner.

In order to raise funds, representatives from the charity will be on hand on Sunday 14th June at the store from 10am – 4pm.

In what will be a busy day for the store, Frozen’s Anna and Elsa will also be appearing on Sunday alongside a face painter and Harry the HERIB bear.