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New B&M Opens in Hartlepool With Help From a Special VIP

30 November 2016

Hartlepool was the location for B&M's last store opening of the year - an occasion made even more memorable with the help of a very special little man.

Based in Middleton Grange Shopping Centre, the new store has created more than 30 jobs for local people after renovating the former BHS.

The special occasion was made even more memorable with the help of brave Bradley Lowery, who, at the age of only five years old, is battling cancer.

At the age of 2, little Bradley was diagnosed with Neuroblastoma – which he battled for more than two years until he successfully beat the cancer and went into remission.

Sadly, in July 2016, Bradley suffered a relapse and unfortunately the special and progressive treatment that he needs for this kind of Cancer is not available in the UK.

The team at Bradley Lowery’s Fight are trying to raise £700,000 to fund what could be life-saving antibody treatment in the USA.

As part of B&M’s Local Hero initiative, Bradley and the team were invited along to open the new store, and also receive £250 worth of B&M vouchers as a thank you for taking part.

Also attending the event was the local mayor, Councillor Rob Cook, who gratefully accepted an invitation to appear at the store opening.

Visitors to the store will be able to browse the variety retailer’s great range of branded and own-label products, with everything from toys to health and beauty.

Customers will also be able to enter the B&M Big Prize Bonanza, a free game show taking place at the store across the weekend to carry on the atmosphere.

Those who enter will be in with a chance of winning prizes including a Russell Hobbs Vacuum Cleaner, B&M vouchers, Cadbury’s Chocolates and much more.

On Saturday 3 December there will also be a facepainter in store to transform customers into their favourite super heroes, animals or characters.

Shamshere Singh, store manager at B&M said: “We’re feeling really positive about the creation of new jobs for local people and feedback on the new store has been great so far.”

Mark Rycraft, Middleton Grange Centre Manager, said: “B&M is very popular with customers across the country, and we’re delighted that they are now joining us in Middleton Grange.

“We’re a part of one big community here and it’s fantastic that B&M has already shown its support for Brad and his family, and for them to be involved in today’s fun.

“Following the other recent additions to our offering, the arrival of B&M represents another significant investment and demonstrates the confidence retailers have in Middleton Grange.”