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Roker Rejoices after New B&M Store Opening

B&M was proud to increase its presence in Sunderland by opening its fourth store in the city on Thursday.

The brand new Bargains Store has brought a total of 40 jobs to the area, continuing B&M’s focus on local recruitment.

Thanks to its convenient location at the former Tesco at Sunderland Gateway on Roker Avenue, new customers to the store will find it easy to browse B&M’s wide ranges of branded and own label products.

Shoppers can buy groceries, health & beauty and homeware items, as well as also being able to find toys, electricals and seasonal ranges in their new store.

As part of B&M’s local hero initiative, store colleagues invited along representatives from Grace House Hospice to cut the ribbon at the new store.

This award is given to an organisation or individual who has made an important contribution to their local community.

The hospice welcomes children and young people from across the North East who have complex disabilities, health needs and life limiting conditions.

They provide overnight short breaks at their purpose built, fully accessible centre in Southwick, Sunderland.

As a thank you for opening the store, the charity also received £250 worth of B&M vouchers to spend in store.

Also present at the store opening day celebrations was Mayor of Sunderland, Councillor Barry Curran and Mayoress, Mrs Carol Curran – helping to create a memorable day for everyone.

The fun extended to Friday, with a face painter on hand to add some extra cheer to the first few days of Sunderland’s newest B&M store.

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