Your browser is out of date. It has known security flaws and may not display all features of this and other websites. Learn how to update your browser.
Find your store by product range
Find a local store in your county
Sign up to our newsletter for a chance to
Win £100 B&M Vouchers!
A much loved children's television character, Fireman Sam has his own range of children’s merchandise including indoor and outdoor toys, bikes, video games, DVDs, books, clothing, pyjamas, bedding and stationery. Sam has even put his name to furniture, helping parents and kids create a special children's bedroom or playroom.