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B&M Delighted to Partner with New Gardening Ambassador, Lynne Lambourne

24 February 2026

B&M are delighted to announce a new partnership with home, garden and lifestyle influencer, Lynne Lambourne, to launch a six-part garden series designed to inspire gardeners of all abilities to grow with confidence.

This exciting collaboration will run from February through to June, guiding customers and viewers through the growing season – from early preparation to enjoying your garden in full bloom.

The initiative aims to help households fall back in love with their outdoor spaces, regardless of size. Whether viewers have a large back garden, a cosy patio, or a collection of charming window plants, this six-part series will provide practical advice, simple projects, and affordable solutions - encouraging people to grow with confidence while enhancing their wellbeing along the way.

Lambourne, known for her accessible approach to gardening and her focus on wellbeing and sustainability, commented:

“I am so happy to be working as a Garden Ambassador this season for B&M. I’ll be sharing easy tips, budget-friendly ideas, and lots of inspiration to help you turn your garden into your happy place. Follow along for all the fun and let’s grow something amazing together!”

This collaboration reflects B&M’s wider commitment to making gardening affordable, accessible, and simple for everyone. From soil preparation and planting techniques, to styling tips, and maintenance advice, Lynne will be guiding viewers through the basics, whilst also pointing out budget-buys and gardening essentials.

With an extensive and ever evolving range, including plants, seeds, compost, tools, pots, raised beds, and decorative accessories, B&M aims to provide everything customers need to create maintain, and enhance their gardens in one convenient place. Selected stores also offer garden furniture, outdoor living essentials, and landscaping supplies, helping shoppers take on projects both big and small without overspending.

By combing Lynne’s expert knowledge and creative flair with B&M’s focus on value, the partnership promises to make gardening feel achievable and enjoyable for all.