This policy is effective from 8th June 2020.
This privacy notice describes how we collect and use personal information about you, in accordance with the General Data Protection Regulation 2016 (GDPR) and Data Protection Act 2018 (DPA).
B&M Retail is a “data controller”. This means that we are responsible for deciding how we hold and use personal information about you. We are required under data protection legislation to notify you of the information contained in this privacy notice.
We may update this notice from time to time so it’s important that you periodically check this page to ensure that you are aware of any changes in the way we use your data.
We will collect, store, and use some or all of the following categories of personal information about you depending on your interaction with us:
We may also collect, store and use the following “special categories” of more sensitive personal information:
As a general rule we collect personal information directly from you when you interact with us.
We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:
We will use your data to provide the service you have requested and to ensure the smooth running of our business. This may include:
Some of the above grounds for processing will overlap and there may be several grounds which justify our use of your personal information.
If you fail to provide certain information when requested, we may not be able to perform the contract we have entered into with you (such as delivering a product you have ordered from us or issuing a refund).
When you use our website or App or those of trusted providers, you may be able to share information through social media networks such as Facebook and Twitter, for example through ‘Likes’ or reviews. When doing this your data may be visible to providers of social network services and their users, as well as B&M. We recommend that you consider the privacy settings on your social media accounts so that you are aware of how your information is processed and used.
We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
We do not sell, rent, loan, trade or otherwise disclose your personal information, except as described in this policy.
B&M may disclose your information with trusted third party business partners so that we can provide you with the service you requested. For example, couriers where you have purchased a home delivery product. We may disclose your information to data processors who provide direct marketing, advertising and market research services to us to help improve our services to customers and users of our website and App.
There may be times when we believe it is necessary to disclose your personal information with a third party (other than those already described). These include:
We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.
We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Details of retention periods for different aspects of your personal information are available in our retention policy which is available from the customer services team. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you. In most cases we will retain your data for no more than 6 years following our last contact with you.
It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes.
Under certain circumstances, by law you have the right to:
You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.
In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent (for example if you no longer wish to receive marketing) please contact the customer service team firstname.lastname@example.org. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.
If you have any questions regarding how we collect, store and handle your personal information or wish to exercise any of your legal rights, we will be more than happy to hear from you. Please email your enquiry to:
Alternatively you can write to our Customer Services team who will be happy to help:
B&M Retail Limited
Estuary Commerce Park
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.
preferences and interests, such as department favourites and gender (while using the App);
preferences and interests, such as department favourites and gender (for the registered App users);