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Did Coke Invent Santa? 4 Things You Didn’t Know About Coca-Cola & Christmas

18 November 2019

Does Santa wear red because of Coca-Cola? Have you heard the one about St Nick and the salesman? And who is “Sprite Boy”? Read on to find the truth behind the Coca-Cola myths!

Coca-Cola Invented Santa’s Red Suit

General ignorance has it that Santa’s red suit can be credited to a Coca-Cola advert featuring jolly St Nick in his now familiar crimson coat. If this was an episode of QI, the klaxon would be ringing in Alan Davies’ ears before he could finish his answer!

It’s true that Coke’s adverts from the 1930s helped to popularise the image of a rosy-cheeked Santa dressed all in red, but it wasn't the first. Santa had been illustrated in all sorts of colours and in many shapes and sizes for hundreds of years before.

Still, it’s hard to imagine Father Christmas without a bottle of Coke in his hand as he comes into town on the side of those famous Coca-Cola trucks!

Holidays are Coming...

Coca-Cola has featured the Christmas season in its advertising as early as the 1920s. Not a traditional winter seller, company bosses wanted to increase sales throughout the colder months and so Christmas was used to associate the soft drink with the seasonal festivities. One of their early ads featured Santa stood in a department store crowd swigging from a bottle of Coke!

B&M Top Tip: whether you've got the in-laws round or you're keeping it low-key this year, you can grab all your festive Food & Drinks – including Coca-Cola –  at your local B&M store.

“New Santa” is a Salesman

In 1931 Coca-Cola commissioned illustrator Haddon Sundblom to develop images of Santa Claus for use in print adverts.

Seeking inspiration, Sundblom enlisted the help of a friend to pose as a live model – he just so happened to be a retired salesman!

Not only that, but other characters appearing in his paintings for Coca-Cola’s adverts were based on real people (and creatures). Children were inspired by his neighbour’s young girls, while the neighbourhood florist’s claim to fame is their very own poodle alongside St Nick in a 1964 advert.

“Sprite Boy”

Sprite has been on the market since the 1960s but the character “Sprite Boy” could be seen in Coca-Cola adverts as early as the 1940s. Alongside Santa in his famous red suit, Sprite Boy was an elf or ‘sprite’ who featured heavily in the company’s campaign to connect the official ‘Coca-Cola’ product name with the more widely used ‘Coke’.

Have you got any interesting Christmas facts of your own? Any pearls of wisdom on jolly St Nick? Or perhaps there’s a piece of general ignorance that needs to be debunked! Let us know on Facebook, Twitter & Instagram!


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