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Cif made its debut in the UK & Ireland in 1974 (then known as Jif). The non-scratch formulation revolutionised household care – British homes really took a shine to it! In 2001, Jif changed its name to Cif, and launched Cif Oxy-Gel - the first multi purpose liquid gel-spray with active oxygen to help lift dirt more effectively. Nowadays, Cif still has the bestselling cream cleaner in the UK.