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Red Bull Gives You Wings.
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on April 1, 1987 in Austria. A brand new product category - Energy Drinks - was born.
Need a pick me up? Recharge and get yourself back on track - you'll find a great selection of Red Bull products in your local B&M store.